Strategy & Process

Processes for leading a UX team

I drive design strategy and process with my team by asking questions, digging into the whys and focusing on solving the right problems. Sometimes this process moves really quickly and other times, it’s important to slow down to make sure we’re not just solving a problem, but the right problem that really gets at the core user’s needs. For me, the most elegant design is the one that solves the user’s need.

Some of the design-thinking activities I find most successful to do with my team include the opportunity solution method, the 5 whys, problem tree/root cause analyses, affinity diagramming, how might wes, how-now-wow matrix, and more. 

Design process with key checkpoints

My design process emphasizes continuous learning from users. At each stage in my design process there are opportunities for key checkpoints with stakeholders. This process can flex to support the needs of any individual project.

Supporting quality & execution

Depending on the needs of the team and the product, these are some of the processes I implement:

  • Structured design reviews

  • Roadmapping and project (“t-shirt”) sizing at the being of each quarter

  • Research and content office hours

  • UX Showcases

  • Org design

  • Internal “release reviews” to hit a high quality bar before launching